It is about knowing four essential aspects that employee contact list make up a confrontation map between weaknesses and strengths and, on the other hand, threats and opportunities. SWOT analysis for content strategy Our weaknesses are all those internal factors that place employee contact list us in a situation of competitive disadvantage with respect to other competing companies or that represent an obstacle that does not depend on our competitors or the market. A good example of these weaknesses can be, for example, the employee contact list passivity of executive managers to take part in matters of content strategy in Social Networks. The strengths are, on the contrary employee contact list points that our company has naturally and that enrich and strengthen (forgive the redundancy) our strategy. For example, having a journalist to generate your own content can be a key point since it will substantially facilitate the ability to launch original content with the appropriate frequency. Within the external factors to our company we find in the first place the employee contact list threats; These are the characteristics that our business scenario has prepared us to complicate the development and achievement of our objectives. To continue giving examples, the saturation of the market and the exaggerated competition in employee contact list the business fabric of our sector can be reasons for a (and serious) threat. On the opposite side and so that not employee contact list everything is bad news, we find the opportunities section. The privatization or new regulation of a sector can sometimes generate interesting business opportunities. Analysis of the competition in Social Networks If we want our content strategy on Social Networks to always be successful, we must regularly analyze what our direct competitors are doing, both to learn employee contact list and to unlearn. We must focus on several factors, the most important would be: What employee contact list types of website do they have (sale, What social networks do they use? What content do they add on Social Networks and what is their type (information, recruitment, How often do they communicate with their followers or fans.